ABOUT BEACH SHACK / REGIONAL QUEENSLAND

    Real conversations.
    Careful production.
    Films with a job to do.

    Beach Shack Productions is a regional Queensland video and podcast production company built to capture the people, expertise and stories that make strong businesses worth trusting.

    FOUNDER
    Rowen Franklin filmmaker working behind the scenes on a Beach Shack Productions shoot
    ON LOCATION

    The experience behind the camera.

    Rowen Franklin’s approach to production was shaped by a career in service, operations and managing complex responsibilities.

    As a manager at The Henry Jones Art Hotel, he worked there while it became the most awarded boutique hotel in the Southern Hemisphere. Later, as National Contract Manager for a billion-dollar property portfolio, his work demanded planning, coordination and accountability at scale.

    Today, he brings that experience to Beach Shack Productions alongside his work as a filmmaker and producer.

    It shapes how each project begins: understanding the business, listening to the people involved and defining what the production needs to achieve. It also shapes how the work is delivered—with clear expectations, careful preparation and attention to the client’s experience throughout.

    ROWEN FRANKLIN
    FOUNDER, FILMMAKER & PRODUCER
    TESTIMONIAL
    “Rowen captured the journey our customers take and made us all feel very comfortable while being interviewed in front of the camera.”
    KIELLY & RJ
    CO-OWNERS — LITTLE OASIS SAUNA AND COLD PLUNGE
    WHY BEACH SHACK BEGAN

    Rowen started Beach Shack after seeing good regional businesses whose quality, expertise and reputation weren’t coming through online. Film offered a way to make that value visible through the people doing the work. Beach Shack began in 2023, with a focus on helping audiences understand the business and the people behind it.

    PHILOSOPHY

    No canned scripts. No invented opinions.

    We plan carefully, ask better questions and create the conditions for people to speak in their own words. AI can support the production process, but it does not get to invent a client’s voice.

    The result should feel natural because it is real—not because someone memorised a script written for them.

    PRINCIPLE

    Real conversations, captured properly, make stronger films than anything a script could manufacture.

    METHOD

    How the work gets done.

    01

    FIND THE REAL STORY

    Understand the people, place, experience and purpose behind the production.

    02

    PLAN WITHOUT OVER-SCRIPTING

    Prepare the conversation, contributors, locations and visual approach without putting words in anyone's mouth.

    03

    CAPTURE IT PROPERLY

    Handle cameras, sound, lighting, direction and the practical details that let people focus on the conversation.

    04

    SHAPE IT FOR THE JOB

    Edit the strongest truthful material into the film, podcast or supporting assets the project actually needs.

    FIT

    Good work, made easier to see.

    We work best with established businesses, organisations and people who already do good work and want the production to carry a clear purpose. We are not built for disposable content or chasing a viral moment for its own sake.

    NEED MORE THAN PRODUCTION?

    For broader business diagnosis, managed websites or growth systems, visit Rowen Franklin.

    ROWEN FRANKLIN
    ENQUIRE

    What does the production need to do?

    Tell us what you are trying to create, who it needs to reach and what you want it to help achieve.

    Start my production brief