Video that helps the right customers choose you.
Video strategy, storytelling and production for service businesses that do great work and want customers who value it.
We get to know your business, plan the message, then film and edit the content with a clear role in how customers find and choose you.
On location from Rockhampton to Brisbane.
How we approach your film
Rowen Franklin · 1 min 30 sec
One additional project a month alongside our ongoing clients.
Start my production brief
A few questions to shape your project, scope and price.
Tell us about your business and what you want the video to achieve. We’ll review your answers and any website you share, then discuss the approach, available dates and price.
Selected clients & collaborations
Logos shown identify past projects and are not an endorsement
The strategy, the story and the finished film.
You’re busy running your business. You need someone who understands what the video should achieve and can take it through to a finished production.
A marketing agency without video production
If an agency hands you a strategy and a list of content to create, who will make it? Finding the time, filming it and getting it finished can still fall on you.
A videographer without the marketing thinking
They talk about cinematic shots, their 8K camera and their gimbal. Then they ask you, “What videos do you want?” You’re left to work out the message, where the video will be used and how it will help your business.
Beach Shack brings both together
We uncover your story, understand where customers hesitate and shape the message. Then we guide the interviews, film and edit it, with an agreed purpose and a clear place to use it.
Your experience is what makes the story yours.
Where you started, what you’ve learned and where you want to take the business matter. We take the time to understand that, then help you tell the story in your own words. AI can help write a draft. It can’t supply the experience you’ve lived or the personal reasons behind your work.
That’s what we bring together: video strategy, your real story and production that represents the quality of your business.
See what we’ve made possible.
Good production should create more than finished files. It should earn attention, build trust and help the next conversation happen.
RED CLOUD JEWELS
Beach Shack produced the ongoing films and authority content that made Wayne’s expertise and craftsmanship easier to see. This production formed part of a broader strategy and sales-system engagement led through Rowen Franklin.
“you took the time to actually listen to my story”
Questions before you plan a production.
01What sort of video does my business need?
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What sort of video does my business need?
That depends on what people need to understand and where they'll watch. A Video Business Card can introduce you on your website. A customer story can show what it's like to work with you. A podcast gives people more time with your ideas. We'll help choose the format that fits the job.
02How is your approach different from hiring a videographer?
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How is your approach different from hiring a videographer?
We bring marketing thinking, storytelling and production together. We take time to understand how your business started, where you want to take it and what customers need to know before choosing you. Then we plan the message, guide the interviews, film and edit it. The scope also sets out where the video will be used and what you want viewers to do next.
03Can video help if my ads attract the wrong enquiries?
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Can video help if my ads attract the wrong enquiries?
It can help people understand your service, approach and value before they contact you. We'll look at what your ads promise and what visitors find on the page. If the bigger problem is the offer, website or traffic, we'll tell you before recommending a shoot.
04How will we know whether it's working?
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How will we know whether it's working?
Before filming, we'll agree what a useful result looks like. That could be better-qualified enquiries, fewer price surprises or less time explaining the same things. We'll also agree what can be measured and whether a post-launch review is part of the scope. Views alone don't tell the whole story.
05What will it cost?
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What will it cost?
We need to understand the audience, the job and the level of trust involved before recommending a production. Then you'll receive a written scope covering the agreed planning, filming, editing, deliverables, any travel and price. You decide before any production is booked.
06Do I need an idea or a finished brief?
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Do I need an idea or a finished brief?
No. Tell us what's happening in your business, what customers keep asking and what you'd like to change. Share any website or business page you'd like us to see. Helping shape the brief is part of the work.
07What if I'm uncomfortable on camera?
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What if I'm uncomfortable on camera?
Most owners aren't used to being filmed. We guide a conversation about the work you know, with questions shared beforehand where appropriate. You don't need to memorise a script, and we can repeat an answer if it doesn't feel right.
08How much time will you need from me?
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How much time will you need from me?
It depends on the production. We agree your preparation, filming and review time in the scope so you know what to set aside. We'll organise the shoot around the agreed plan and ask for one clear set of feedback at each agreed review stage.
09Do my staff or customers have to take part?
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Do my staff or customers have to take part?
Only if the agreed film needs them and they're comfortable participating. An owner interview and footage of your work can be enough for some projects. Customer stories need additional coordination, which we plan before booking.
10Where do you film?
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Where do you film?
We're based in Central Queensland and work on location from Rockhampton to Brisbane. Filming at your workplace helps people see the real business. Tell us where the project is and we'll include any agreed travel in the scope.
11Are you taking bookings for 2027?
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Are you taking bookings for 2027?
Yes. Alongside our ongoing clients, we currently have capacity for one additional project each month. Complete your production brief so we can review your project and discuss available dates. We confirm production dates once the scope and booking are agreed.
12What happens after I send my brief?
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What happens after I send my brief?
We'll review your answers and any website or business page you share, then get in touch to talk through the project. If we can help, we'll send a written scope and price.
13Can you help with advertising or my website as well?
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Can you help with advertising or my website as well?
When it makes sense for the project, we can scope Facebook and Instagram campaigns, website changes and other marketing support separately. We agree that work and any media budget with you. Filming alone does not include an ongoing advertising or website service.
14Can we work together regularly?
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Can we work together regularly?
Yes. We produce ongoing podcasts and other content as well as individual films. We'll discuss what you need, how often you need it and our next opening before proposing a schedule and scope.
Choose the job. Then choose the format.
Video Business Card
A short owner-led introduction that helps website visitors understand your work before they enquire.
Brand & documentary films
Help customers understand your business, meet the people behind it and see why your approach matters.
Customer stories & case studies
Let customers explain their experience in their own words, with specific examples prospective buyers can rely on.
Podcasts & YouTube
Conversations people can spend time with. We handle recording and editing, then create supporting clips from the strongest moments.
Ad production for TV, cinema & social media
Produced spots and ad-ready edits for television, cinema and social media, delivered to each channel's specifications.
Campaign & event films
Short films for product launches, campaigns and events, shaped around the audience and the action you want them to take.
Social media & short-form content
We edit short videos for Instagram, Facebook and other social channels from a shoot or longer conversation.
Website photography
Photography captured alongside or independent of a film, giving your website a consistent set of images of your people, place and work.
A clear plan before the shoot.
Understand the job
We start with your business, the audience you want to reach and what they need to understand before they buy. That tells us the one job this production has to do.
Agree the scope
We agree the approach, deliverables, timing and price before you decide. Production dates are confirmed with your booking, with any travel included in the scope.
Make it and put it to use
We guide the filming and editing, prepare the agreed versions for the channels you’ll use, and review results only where that’s part of the scope.
When paid distribution makes sense, we can plan and manage Facebook and Instagram ads so your films reach the people you want to speak to. We agree the campaign and media budget separately, and track enquiries or bookings where we can.
Craft matters.
Strong interviews shouldn’t just sound credible. Careful lighting, composition and colour help people stop, watch and trust the person speaking.
“…he helped us excavate our brand story at Wild Sandalwood and turn it into an asset that builds immediate trust.”

How we shape a story
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A strong story is shaped through preparation and editing. These are the four ingredients we look for when deciding where — and how — it should be captured.
Place
The location is more than a backdrop. It carries history, context and character — helping the audience understand the story before anyone says a word.
People
Audiences believe people before they believe claims. We create the conditions for credible, relatable voices to speak honestly.
Purpose
Every production needs a reason to exist: what should the audience understand, feel or do differently after watching?
Passion
Information can explain something. Genuine conviction, tension and human moments are what make people care.

Beach Shack began in 2023. This was one of its earliest productions: filming a testimonial for Microsoft Dragon Medical One inside Gladstone Emergency Department.
A business background. A filmmaker’s eye.
I’m Rowen Franklin, founder of Beach Shack Productions. Before Beach Shack, I worked in hotel management at The Henry Jones Art Hotel and as National Contract Manager for a billion-dollar property portfolio.
That experience shapes how I work: understand the business, ask useful questions, put people at ease and manage the details. I help turn the work you know best into something your next customer can understand.

For broader business diagnosis, managed websites or growth systems, visit Rowen Franklin.
What would you like your next production to achieve?
We’re planning 2027 productions now, with room for one additional project each month alongside our ongoing clients. Complete your production brief so we can review your project and discuss available dates.











