EVERY ECO-TOURISM BRAND

HAS A STORY TO TELL

We help eco-conscious brands attract travellers, increase bookings, and drive sustainable business growth with story-driven video marketing.

Turn Visitors into Bookings with Story-Driven Videos

Transform your brand’s story into a powerful sales engine

At Beach Shack Productions, we don’t just create videos – we craft complete story-driven videos that guide your visitors from curiosity to commitment. Using our tailored approach, we capture your unique story, develop engaging visuals, and strategically position your content to convert viewers into loyal guests.

Did you know that only 3% of your market is ready to buy at any given time? The story-driven funnels help you nurture and convert the other 97%

If You Are HERe

  • You have a website and social media presence, but they lack the story-driven touch that truly reflects your brand’s values.

  • You have visitors, but they're not converting into bookings…

  • You care deeply about your brand's image and want every touchpoint to inspire trust and excitement, but your current content isn’t quite hitting the mark.

You're on the right page.

Read on.

The SOLution

How Beach Shack Productions Turns Stories into Bookings

At Beach Shack Productions, we specialise in crafting story-driven video sales funnels tailored for eco-tourism and travel brands. Our approach combines immersive storytelling with a strategic funnel framework, guiding travellers from awareness to booking. Here’s how we bring your brand’s story to life and turn visitors into loyal guests:

Discovering Your Unique Stories

We dive deep into your brand’s mission and values to uncover the authentic story that resonates with your ideal audience. By highlighting what makes you unique, we create a foundation that inspires trust and interest.

Crafting Exceptional Creative

Our team produces high-quality video and visual content that captures the heart of your brand. From stunning visuals to impactful narratives, we design each piece to engage and inspire, driving travellers to take action.

Strategic Distribution

Great content deserves to be seen. We implement your story across the right platforms and channels, optimising reach and engagement to ensure your message connects with the travellers who matter most.

Here's how it works

About Us

Inspiring Change Through Storytelling

Our mission is simple - to create meaningful stories that not only inspire but also drive revenue for tourism brands that care about sustainability. At Beach Shack Productions, we help eco-conscious businesses connect with travellers through captivating, authentic video content.

Hi, I’m Rowen, founder of Beach Shack Productions. Growing up surrounded by nature, I developed a deep love for the environment. As I travelled the world, I saw firsthand the incredible impact responsible tourism can have on protecting natural beauty. That’s why I’m passionate about using storytelling to support eco-conscious brands and make a real difference.

Trusted by Eco-Tourism Brands

SEE WHAT OUR VALUED COLLABORATORS SAY ABOUT US!

Kielly & RJ - Little Oasis Sauna and Cold Plunge

Beach Shack Productions has just finished working with our small local business and created 2 beautiful videos of our business space at Little Oasis Sauna and Cold Plunge.

Rowen captured the journey our customers take and made us all feel very comfortable while being interviewed in front of the camera. Rowen has tons of equipment and was diligent about perfecting lighting and sound. Rowen was very thorough throughout the process in creating and capturing the right story that suited our main demographic.

He was responsive and professional from start to finish and always available to help answer any of our questions and provide extra guidance during and after the job was complete.

Thanks, Rowen!

Javi - La Caravana Cafe & Catering

Working with Rowen was a game-changer! He brought innovative solutions and hands-on assistance with our marketing, from videos to web design. His support with social media has been invaluable. Highly recommended for any business needing a comprehensive and professional marketing strategy"

Thanks, Rowen!

Mike & Michaela - Traveller's Rest 1770

A huge thanks to Beach Shack Production for our first-ever video promo! Rowen's professionalism and dedication shone through, from planning to the marketing campaign.

His thorough research and tailored approach greatly benefitted our debut package deal. Looking forward to future projects!"

Thank you, Rowen

Example Videos

1770 LARC! Tours

Facebook Ad

Adventure Awaits: Facebook Ad Campaign

The Facebook ad campaign has been a game-changer for the LARC. Designed to highlight the adventure, wildlife, and history of the tour, the ad achieved incredible results:

  • 5 daily bookings (tracked to the booking page)

  • $3.25 cost per booking

  • Up to 29.23x ROAS (return on ad spend)

  • Up to 2823% ROI (return on investment)

This campaign is a testament to the effectiveness of combining a powerful story with a highly targeted strategy, driving measurable revenue growth and increasing awareness for the afternoon tours

1770 LARC! Tours

Brand Video

The Story Behind Neil’s Leadership

Neil’s brand video, showcasing his deep connection to history, conservation, and the legacy of the LARC, resonated strongly with audiences. Within just 48 hours of its release, the video generated over 20 hours of organic viewing time, emphasising the power of authentic storytelling.

This video not only showcased Neil’s pivotal role but also built trust and connection with potential guests, creating a foundation for long-term engagement and repeat bookings.

1770 LARC! Tours

Meet the Team

Why Isabella Left Midwifery for the Skipper’s Life

Isabella’s story struck a chord with viewers, offering a heartfelt glimpse into her journey as a third-generation skipper. Within 48 hours of its release, the video achieved over 20 hours of organic viewing time, with the numbers continuing to climb.

This video has become a pivotal piece in the sales funnel, helping potential guests connect emotionally with the people behind the tours. By focusing on passion, commitment, and legacy, Isabella’s story has driven curiosity, trust, and bookings.

Travellers Rest 1770

Info Video

Connecting Generations Through Inclusive Tourism

The Travellers Rest 1770 video celebrates the accessibility and multi-generational experiences made possible by Bush Tracks Tours. Supported by Queensland’s Accessible Tourism Elevate Fund, this video offers a glimpse into how inclusive design can open the natural beauty of Agnes Water to everyone.

Featuring a heartwarming journey with participants spanning four generations—from an infant to a grandmother—the video highlights the passion behind creating an inclusive and family-friendly adventure. With stunning visuals of lush landscapes and vibrant gardens, it showcases the accessibility enhancements made possible by the Access Starter Grant and teases future developments to ensure all visitors feel welcome.

By focusing on inclusion and shared experiences, the video positions Travellers Rest 1770 as a leader in accessible tourism, inspiring visitors to connect with nature in meaningful ways

Travellers Rest 1770

Info Video

Connecting Generations Through Inclusive Tourism

The Travellers Rest 1770 video celebrates the accessibility and multi-generational experiences made possible by Bush Tracks Tours. Supported by Queensland’s Accessible Tourism Elevate Fund, this video offers a glimpse into how inclusive design can open the natural beauty of Agnes Water to everyone.

Featuring a heartwarming journey with participants spanning four generations—from an infant to a grandmother—the video highlights the passion behind creating an inclusive and family-friendly adventure. With stunning visuals of lush landscapes and vibrant gardens, it showcases the accessibility enhancements made possible by the Access Starter Grant and teases future developments to ensure all visitors feel welcome.

By focusing on inclusion and shared experiences, the video positions Travellers Rest 1770 as a leader in accessible tourism, inspiring visitors to connect with nature in meaningful ways

La Caravana Cafe

Awareness Campaign

Connecting with Families Through Authentic Stories

La Caravana Café’s awareness campaign successfully positioned the venue as the go-to family-friendly destination, aligning with the lifestyle of young families in the Gladstone and Bundaberg regions.

Key Results Within 30 Days:

  • Engagement: 3,380 actions taken on content, driving meaningful interactions.

  • Click-Throughs: 386 visits to the Instagram page, demonstrating strong interest in the café’s offerings

  • Cost Efficiency: Over 9,800 impressions on a modest ad spend of just $138.

These results, achieved within just 30 days, underscore how targeted social media strategies can quickly turn visibility into engagement and establish a strong community connection.

Ready to convert more visitors into sales?

Growth Package

$12,500. $10,000

Perfect for businesses ready to boost their online presence with a complete content package.

Includes:

  • 1 x 1–3 Minute Brand Video: Establishes the identity and values of a brand. It helps build an emotional connection with the audience by sharing the brand's origin, mission, and vision.

  • 10 - Edited High-Quality Photos

  • Full day of on-location filming

  • Pre-production planning: consultation, scripting, and shot list

  • Professional editing: colour grading, licensed background music, and captions

  • Delivery of a high-quality, ready-to-publish video

Who This Is For:

  • Small businesses or startups in tourism needing a professional video.

  • Operators with a limited budget who want to make a strong first impression.

Growth Package

$12,500. $10,000

Perfect for businesses ready to boost their online presence with a complete content package.

Includes:

  • Everything in Essentials Package, plus

  • 1 x 30–60 Second Meta Ad

  • 10 x 15–30 Second Reels (multi-platform: Meta, YouTube Shorts, TikTok)

  • 1 x 30-Second Testimonial Video

  • 30 Edited High-Quality Photos

  • Landing Page Design & Setup for Campaigns

  • Copywriting for reels, posts, and landing page

  • Meta Pixel & Google Analytics Setup

  • ROI Guarantee: Results within 30 days or continued work until you achieve ROI.

Who This Is For:

  • Established tourism and hospitality brands ready to expand their digital marketing.

  • Teams that need a full suite of campaign content, from ads to landing pages.

Impact Package

$27,500. $25,000

Designed for businesses seeking a premium, fully integrated marketing campaign.

Includes:

  • Everything in Growth Package, plus:

  • Hero Story Video: A compelling narrative showcasing a key figure or defining moment that exemplifies the brand’s values and impact

  • Origin Story Video: A deep dive into the brand’s beginnings, mission, and unique journey.

  • 20 x 15–30 Second Reels

  • Up to 50 Edited High-Quality Photos

  • Advanced Ad Targeting & Split Testing for Meta and Google Ads

  • Email Marketing Campaign Setup (3 custom emails)

  • Blog Content Strategy (4 blogs/month for 3 months)

  • Three Days on Location

  • ROI Guarantee: Results within 30 days or continued work until you achieve ROI.

Who This Is For:

  • Premium brands looking for high-quality storytelling and long-term strategies.

  • Businesses ready to dominate their market with impactful campaigns.

FREQUENTLY ASKED QUESTIONS

Question 1: Why is storytelling essential for eco-tourism and sustainable travel brands?

In today’s travel landscape, travellers seek more than just a destination—they want to connect with the brands they choose. Storytelling allows your brand to build that emotional bond long before travellers arrive. By highlighting the deeper values and unique experiences you offer, we help you engage those who share your commitment to sustainability, adventure, and meaningful travel.

Storytelling is key to connecting with travellers who align with your values. In fact, over 70% of travellers are more likely to book with a brand that supports sustainability. As more travellers seek eco-friendly options, telling your story in a way that emphasises your environmental commitment is essential.

Question 2: What is the step-by-step process at Beach Shack Productions for creating impactful video content?

Discovery & Strategy: We begin by learning about your brand, your values, and your goals. Whether you're an eco-lodge, a tour operator, or another travel brand, we tailor a video strategy that resonates with your ideal audience.

Storyboarding & Pre-Production: Next, we craft the narrative that will bring your brand’s story to life. This includes key messages, visuals, and emotional hooks that will engage your audience and highlight your sustainability efforts.

Production: Our team captures stunning footage that authentically showcases your unique offerings, from behind-the-scenes moments to the experiences travellers can look forward to.

Post-Production & Editing: We edit your video to perfection—adding in the right pacing, music, and imagery to make sure your story flows and connects. The final product is optimised for engagement and impact across all platforms.

Launch & Optimisation: Once the video is ready, we help you share it with the world. We provide recommendations on how to maximise visibility and engagement, and we track performance to ensure you’re getting results.

Question 3: What sets Beach Shack Productions apart from other video production companies?

At Beach Shack Productions: What drives us at Beach Shack Productions is deeply personal. After years of traveling the world and witnessing both the beauty and fragility of the natural world, I knew I wanted to help protect it. That’s why we focus on working with travel brands committed to sustainability. We don’t just tell your story; we believe in it.

While we may be a young company, this is one of our greatest strengths. Since our founding in 2023, we’ve embraced the latest technology, systems, and equipment, allowing us to deliver cutting-edge results. Our passion for storytelling and sustainable tourism has naturally shaped our mission: to make a lasting impact by helping eco-conscious brands connect with travellers, ensuring future generations can enjoy the same beauty we did growing up.

A Deep Understanding of Travel Brands: We specialise in working with travel brands that prioritise sustainability, conservation, and meaningful experiences. We understand your mission because it’s part of ours, too.

Authentic Storytelling That Resonates: We know that today’s travellers are looking for more than just a beautiful destination—they want to connect with brands that align with their values. Our videos don’t just show what you offer; they tell your story in a way that’s emotionally engaging and memorable.

Focused on Results: At Beach Shack Productions, our videos are crafted with a clear purpose—to drive advanced bookings, deepen audience engagement, and build long-term loyalty for your brand. We don’t just stop at creating beautiful content; we measure success through data, ensuring you see tangible results from your investment.

Take Javi from La Caravana, for example. She wanted to increase online engagement and visibility for her brand. After running one of our videos for just 30 days, the results were remarkable: a 442.9% increase in Facebook followers, a 202% spike in Instagram visits and new website saw a 58% growth in traffic, with 33% of that being unique visitors.

With every project, we deliver not just a story but measurable growth that aligns with your business goals.

Video Solutions: From concept to creation, we handle every aspect of video production, ensuring the process is seamless and stress-free. We don’t just deliver a video; we deliver a strategic tool that helps your business grow.

Sustainability at the Core: We share your commitment to protecting the environment. We prioritise working with brands that value sustainability, and we take steps to ensure that our production process is as eco-friendly as possible.

Question 4: How does Beach Shack Productions measure the success of the video content?

At Beach Shack Productions, we don’t just create visually stunning videos; we create content with a purpose—to deliver measurable results for your brand. Success is not only about producing beautiful footage but also about ensuring that it drives your business objectives forward. Here’s how we measure the success of the videos we create:

Engagement Metrics: We track key performance indicators (KPIs) such as video views, watch time, and audience retention across platforms like YouTube, Instagram, and Facebook. These metrics provide insights into how well your video is capturing attention and maintaining viewer interest.

Conversions and Bookings: Ultimately, the goal of our video content is to drive action. Whether it’s more advanced bookings or newsletter sign-ups, we measure conversion rates to see how many viewers are taking the next step after watching your video. This could include clicks on a “Book Now” button, inquiries via your website, or purchases of travel packages.

Audience Reach: We analyse the reach of your videos to see how effectively they are being distributed. This includes the number of unique viewers, impressions, and social media shares, giving us a clear picture of how far your message is spreading.

Return on Investment (ROI): We measure the impact of your video by comparing the cost of production to the revenue generated. For instance, after launching a video campaign, if you see a significant increase in bookings or customer inquiries, we can calculate the ROI to determine the financial value your video has created.

Customer Feedback and Sentiment: Another key indicator of success is how your audience responds to the video. We analyse comments, likes, and shares on social media to gauge sentiment. Positive feedback from your audience shows that your video is resonating with the right people.

Question 5: Why is video content crucial for the marketing success of eco-tourism brands?

Video content is one of the most powerful tools for eco-tourism brands looking to build meaningful connections with their audience. Here’s why video is so impactful for your marketing strategy:

Visual Storytelling Brings Your Mission to Life: In eco-tourism, authenticity is key. Video allows you to showcase not only the beauty of your destination but also your commitment to sustainability and conservation efforts. Through stunning visuals and emotional storytelling, you can highlight the deeper values that set your brand apart.

Engages a Wider Audience: Video content is proven to generate more engagement than any other form of content. According to research, video posts on social media get 48% more views than non-video posts, making it the ideal medium to capture attention and tell your story to a global audience.

Builds Trust and Emotional Connection: Sustainable tourism relies on trust—travellers want to know that their trip will align with their values. Video allows you to take potential customers behind the scenes, showing them how your business operates, the eco-friendly practices you follow, and the care you take in preserving the environment. This fosters trust and an emotional connection long before a traveler sets foot in your destination.

Boosts SEO and Online Visibility: Video content significantly boosts your online presence by improving your SEO. Search engines prioritise websites with video content, which means that eco-tourism brands using video are more likely to appear at the top of search results. This increased visibility helps more travellers discover your brand and your mission.

Converts Viewers into Bookers: Video is particularly effective at driving conversions. Whether it’s booking a tour or signing up for a newsletter, video content motivates viewers to take action. Research shows that including a video on a landing page can increase conversion rates by up to 80%.

Question 6: Do I qualify to work with Beach Shack Productions?

If your business is actively incorporating eco-friendly practices—whether through sustainability initiatives, conservation efforts, or responsible tourism—you likely qualify to work with Beach Shack Productions. Eco-tourism is a great starting point, but we’re here to tell your brand’s full story. While eco-conscious efforts are important, not all videos need to focus exclusively on these practices.

If you’re unsure whether your business qualifies, please feel free to reach out to us. Let us know how you’re implementing sustainability, and we’ll work with you to highlight the best aspects of your brand’s unique story.

Ready to Elevate Your Brand?

Let’s Work Together

At Beach Shack Productions, we don’t just create videos—we tell stories that inspire. Growing up in Tasmania and traveling to over 30 countries, I’ve seen the positive impact of responsible tourism and the damage caused by unsustainable travel practices. Now, my mission is to help brands that prioritise sustainability connect with travellers who are passionate about making a positive impact.

Contact Us

Most clients see an ROI within the first 30 days of launching their campaign with us. Let’s help you achieve the same success

Our Mission

At Beach Shack Productions, we're dedicated to crafting authentic, story-driven video content that helps eco-conscious travel brands inspire, connect, and drive change. Our mission is to amplify the voices of businesses committed to sustainability and conservation, ensuring future generations can experience the beauty of our world.

Acknowledgement of Country

At Beach Shack Productions, we acknowledge the Traditional Owners of the lands, waters, and skies across Australia. For over 60,000 years, they have been the custodians of this Country, nurturing its beauty, culture, and stories.

We pay our deepest respects to their Elders—past, present, and emerging—and are grateful for the opportunity to learn from their wisdom.

As storytellers, we are privileged to share Australia’s diverse nature and culture, and we strive to walk respectfully and humbly in the footsteps of those who have cared for this land for countless generations.

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