A short film that shows the right customers why to choose you.
I make a 60-90 second homepage film for owner-led service businesses. You talk about your work, on location, and the right people hear it before they ask for a quote.
After 12 months of films and enquiry work together, Red Cloud Jewels reported 19.4% revenue growth and 30% profit growth.
One additional project a month alongside my ongoing clients. Complete your brief to join the waitlist and discuss available dates.
Start with a few questions about your business, the customers you want and what you’d like your video to achieve.
I’ll review your answers and website, then we’ll talk through what’s needed. You’ll receive a written scope and price before you decide.
Selected clients & collaborations
Logos shown identify past projects and are not an endorsement
You don't need a video. You need video marketing.
There's a type of videographer who turns up with a gimbal and a very expensive camera, shoots everything in slow motion, and uses the word "cinematic" about forty times in the proposal. You get a beautiful film. Then nothing happens. No more enquiries, no better enquiries, and no idea why.
That's because nobody asked the questions that matter.
The wrong videographer asks:
- What style are you after?
- Do you want drone shots?
- How many seconds do you want it?
The right one asks:
- What's your conversion rate on the website and on your ads?
- Where are people dropping off, and what are they not understanding when they do?
- What job does this film need to do: win trust on the homepage, warm up cold ad traffic, or filter out the wrong enquiries?
Every project starts with a short brief about your website and your ads.
Different videos have different jobs. A film for your homepage isn't the same as a film for a Facebook ad, and a film that wins awards isn't the same as one that wins customers. If nobody has defined the job before the camera comes out, you're paying for a very nice guess.
If you've paid for a video before and it didn't move the needle, you're not alone. It usually wasn't the video that was wrong. It was the brief.
What changed for Wayne at Red Cloud Jewels
"They know the value in it."
Wayne Doyle · Red Cloud Jewels · Long-term Beach Shack client
Wayne used to spend one or two days a week quoting for people who didn't expect the price. Now people come to him with a clearer idea of the investment. Over the 12 months we worked together on films and the enquiry process, Red Cloud Jewels reported year-on-year growth of 19.4% in revenue and 30% in profit.
Start my production briefWayne Doyle · Red Cloud Jewels
What happens between "yes" and a film that works
Before anything is filmed, I look at the page your customers land on and ask what you hear on calls: the same questions, the price surprises, the people who were never a fit. That tells us the one job this film has to do.
I interview you on location, with the questions sent in advance, and capture footage of the work itself. You answer the question that comes up on every call, the one that makes people hesitate over the price, so the next customer hears the answer before they ring.
You get a 60-90 second film with captions, ready to sit on the page where people first meet you. We agree up front how we'll judge it: suitable enquiries and booked jobs, not views.
Questions before you book a video shoot
Is this the right first film for my business?
If you run an owner-led service business and your best work is hard to explain online, probably yes. One concrete example lets buyers judge whether you're a fit before they pick up the phone. If you sell low-priced products, or you have no website to send people to, it's likely not the right place to start.
Can video help if I'm paying for clicks but getting the wrong enquiries?
Yes, that's one of the best reasons to do it. Wrong enquiries usually come from visitors who can't tell what you do, who it's for, or what it costs. The film answers that on the page, so the wrong people rule themselves out and the right ones arrive better informed. We start by looking at the page your ads send people to.
How will we know whether it's working?
Before filming, we’ll agree what a good enquiry looks like for your business. That might mean more quotes for the work you want, fewer calls from people expecting a different price, or less time explaining the same thing. If you’d like me to review results after launch, we’ll agree what we can track and when we’ll look at it.
What if I already have a video?
Keep it if it's doing its job. I'll review where it sits and what it's meant to do. If it's a general brand film, we may add a shorter one that answers the question your buyers actually ask. If it was made without a clear job, we'll say so.
What if hardly anyone visits my website?
Where do your best enquiries come from now? If they come through referrals, you could send the film before the first call. If getting people to find you is the bigger issue, I’ll tell you that before recommending a shoot.
What happens after I send my brief?
I’ll review your brief, look at the website or business page you share, and get in touch to talk through where people hesitate before they enquire. If a film can help, I’ll send you a written scope and price before you decide.
What else do you do?
We also make brand films, customer stories, podcasts and short videos for social media and ads. If you need help with Facebook or Instagram campaigns or changes to your website, we can scope that work separately.
Read what clients say about working with Rowen.
A short film that does the introducing for you.
- One guided owner interview
- One location
- Footage of your work
- One 60–90 second homepage film with captions
- One consolidated review
What it costs
Before I quote, I want to know who you’re trying to reach, what a typical sale is worth to your business and what someone needs to feel confident enough to enquire.
If you’re selling coffee, a shot of the espresso pouring and a glimpse of the café might get someone through the door. If you’re selling a catamaran, a buyer might want to see how she handles under sail and hear the builder explain why she’s built that way. What your customer needs to see shapes what we film.
Send me your brief and I’ll look at your website before we talk. If a Video Business Card makes sense, I’ll put the filming, edit, any travel, delivery and price in writing before you book.
What I need from you
- Tell me what work you’d like more of and one question customers keep asking before they book. A recent enquiry is a good place to start.
- Choose something I can film you doing at work. I’ll send the interview questions ahead of time, and we’ll agree how long to set aside before you book. Your team and customers only take part if you’d like them to.
- If you have website figures handy, a screenshot can help me see where visitors drop off. Sharing it is optional.
- Watch the first cut and send me one set of notes. You know your business best, so tell me if anything sounds off or needs a clearer explanation.
Uncomfortable on camera? Imagine I’m a customer asking about your work. We’ll talk it through in your own words, and if an answer comes out awkwardly, we’ll go again. There’s nothing to memorise.
Meet Rowen Franklin
I’m Rowen Franklin, founder of Beach Shack Productions. Before I picked up a camera for a living, I was a manager at the award-winning Henry Jones Art Hotel. That’s where I learned to notice the little things that make someone feel welcome. Later, as National Contract Manager for a billion-dollar property portfolio, I learned to ask good questions and keep complex work on track.
What I love about film and marketing is helping people see what’s special about a business. On your shoot, we talk about the work you know best. Then I film you doing it, so your next customer can get a feel for you before you meet.